Codeweavers partners with Localise to deliver smarter automotive advertising

We are always looking for new ways to connect buyers with better experiences, and dealers with better results.

That’s why we’re excited to announce a new partnership with Localise, a Google-recommended agency, to deliver monthly finance calculations directly within Google Vehicle Ads.

This integration is designed to help automotive retailers increase visibility, improve lead quality, and drive more finance applications—all while delivering a consistent, transparent customer journey from ad to application.

What’s new?

Through our partnership with Localise, you can now feature real-time monthly finance payments within your Google Vehicle Ads. These values are dynamically pulled from your Codeweavers Finance Calculator, ensuring your ads align perfectly with the finance options presented on your website.

These live finance calculations reflect the exact terms a buyer would see on your site’s vehicle detail page. Whether it’s PCP, HP, or another funding option, the finance offer is consistent, accurate, and completely aligned with your existing Codeweavers setup.

The result? More informed buyers, higher engagement, and better conversion rates.

Why this matters for dealers

In today’s digital-first retail landscape, Dealers can do much more than simply list a vehicle.

Key Benefits

• More Finance Applications
  Displaying monthly payments upfront gives buyers the confidence to take the next step, boosting finance conversion rates.
• Seamless Integration
  Finance terms in the ad match exactly with the vehicle detail page on your site, powered by Codeweavers’ real-time calculator.
• Higher Click-Through Rates
  Dealers have reported increased engagement when finance information is included in ads, with some seeing up to 11% uplift in click-through rates.
• Enhanced Customer Journey
  Buyers get a consistent, transparent experience—starting with their search and ending with a finance application on your site.

Localise is a Google-recommended agency with a strong track record of delivering high-performance Google Vehicle Ads for dealer groups across the UK. Their deep expertise in digital automotive marketing makes them the ideal partner to bring this new level of advertising capability to life. Combined with Codeweavers’ industry-leading finance tools, this partnership offers a powerful, ready-to-go solution that enhances visibility, improves lead quality, and helps retailers convert more buyers—all from the first point of contact.

Want to see how this works with your existing Codeweavers set up? Book a demo or head to Localise to get started with Google Vehicle Ads.