Convert more customers with video

Video content for many people is one of the easiest and best ways to get more information or find out more about a particular product before purchasing and this is no different when people are thinking about purchasing their next vehicle. 

This post will be part of a series where we will be looking at guidance around how you can use video at each stage of the sales journey, from awareness to the focus of this post, conversion.

How video led me to my next car purchase

Last year when my car finance agreement was almost up, I started to look at what car I should get next. I knew with a baby on the way I had to be more practical, which meant sadly leaving behind the idea of getting a GT86. I spent a lot of time on YouTube watching reviews of a few vehicles I was interested in. 

One of the videos I had watched was a review from Motors.co.uk, what kept me watching was the people involved, as it felt more relaxed and made me trust what they were saying more. It is a video that is both entertaining and informative and shows many aspects of the vehicle. 

 

 

Examples of video content

We have seen a number of great examples of video content from both retailers and manufacturers, such as this great example from Holdcroft. Video content like this can be a great insight and help to customers before purchasing their next vehicle.


 

Another great example of video content comes from AutoTrader, and their range of review videos, helping to give customers a better idea on what these vehicles are really like.


 

An example of a car retailer in Ireland, Windsor Motor Group, showcasing how online buying to their customers is a fantastic way to help drive your online traffic.


 

The numbers don't lie

We read an interesting piece from Neil Patel and he found that visitors who watch product videos are more likely to continue to purchase afterwards.

viewers are anywhere from 64-85% more likely to buy after watching a product video. (Patel, 2020)

Want any more advice or help?

We hope you found some of the examples inspirational to help you get more from your video content and to help you increase your conversions. Keep and eye on our blog for future posts around video content, including how to use video content to help raise awareness of your business. If you have any questions in the meantime, email info@codeweavers.net or give us a call on 0800 021 0888.


Marketing

By: Matt Kennedy - 24/06/20

More stories by Matt Kennedy

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