How dealer's should make finance more prominent on their website?

## How dealer's should make finance more prominent on their website?It’s a multi-stage process, allowing customers to search the dealer's stock based on their available deposit, term, annual mileage and payment range. It is becoming more common, as is presenting finance clearly and compliantly on the listings page.Our research shows that dealers who have a finance lead generation button on their listing page will receive 6 times more finance leads than those with just this button on their details page. When the customer wants to delve into more detail an easy to use informative calculator with clear calls to action on the details page of a vehicle is becoming essential. Also an informative and visually stimulating finance tab outlining the dealer’s services, utilising video explainers, has great impact. It is also imperative to maintain a mobile 1st approach, as well as working on desktop and tablet a dealer’s finance journey must work on mobile. We will soon be giving dealers a new ‘offer’ tool that can also help dealers to deliver special offers on selected stock\; great as an attention grabber and to help move stock that is approaching ‘over-age’ status with low rate offers or deposit contributions.

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By: Codeweavers - 20/10/16

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