Harnessing the Power of Finance-Driven Data

# Harnessing the Power of Finance-Driven Data## Dealers can now turn their online finance calculators into an invaluable data-mining tool. **The quality and depth of information available to dealers using Codeweavers technology is helping a growing number of dealers to fine tune their digital presence and gain incremental sales opportunities. **Customers arrive in the showroom better informed than ever before. Typically, they will have researched their car and financing options before making contact with a dealer. Sadly some may end their search having never contacted a dealer whose website they have visited. Now, Codeweavers are helping dealers to harness the depth and quality of information that can be generated by the sheer range of Codeweavers portfolio of finance tools used on dealer websites. Armed with this insight, dealers can enhance their online activity and turn more ‘suspects’ into prospects and sell more cars as a result.## Amongst the analytics tools, dealers can now- Establish exactly how many customers have printed or emailed themselves a finance quotation and he number of leads generated- Discover the outcomes of Codeweavers ‘soft search’ Motor Credit Check tool, to see how many visitors started, finished and progressed a finance application ad the ratio of failed finance credit checks- Establish the most popular finance products, based upon traffic activity- Learn the most popular stock upon which visitors are designing their own tailored finance quotation- Determine how long car buyers spend completing a finance application.- Distinguish trends and patterns in buying behaviour“*The power of the dynamic data available is formidable and we have made it very accessible with clear dashboard reports. Dealers can refine their finance offer, test different creative treatments and plan their stock mix. Perhaps, above all they know the scope of the opportunities that may have been missed and then take corrective action to drive consumer interest to action,*” reflects Codeweavers Sales Director Shaun Harris.The all new dashboard is helping dealers to distinguish motor finance trends and build finance offers based on their customers requirements and what finance products and offers work and don't work on their website. The dashboard can be viewed and managed on any device meaning dealers can review performance on the go, or use it within a sales meeting or stock buying meeting. It is also free to all Codeweavers customers, something that has gone down very well!

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By: Codeweavers - 21/03/16

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