“We were looking for a whole new way of presenting and managing finance offers.” MINI Financial Services
What MINI Financial Services wanted
MINI Financial Services wanted to manage offers more easily, create offers in advance and override any existing finance campaigns for the offers they create. They also wanted a whole new website to host their offers, as their existing site was dated with limited functionality.
Creating MINI’s tactical finance offers had involved a lengthy manual process that was both time-consuming and prone to error, making it hard to set offers up in advance.
Why they chose us
Trusted
Our extensive experience in automotive finance coupled with the strong partnership already in place had generated high levels of trust.
Resourceful
Existing integrations were a valuable resource that could be used to source vehicle and campaign data. Finance offers could also power existing web solutions.
Customerised
Our approach was capable of making the site supremely customer-centric.
What we did
Testing, testing
We used our existing platform but with a new Offers Admin tool to enable users to quickly and easily create finance offers. We also enabled MINI FS to load ‘future’ data sets so that offers could be created, and tested in advance before going live.
Reflecting well
Powerful new APIs pushed the finance offers to the new site, with the offers overriding all standard campaigns enabling the MINI FS calculators across the web to reflect them.
Tailored to fit
We built a dynamic customer-facing website to accommodate the offers, allowing customers to tailor finance quotes to their exact needs.
How we helped
- New Offers Management functionality allows the marketing team to easily create offers across PCP, HP and Personal Contract Hire products
- Removing reliance on spreadsheets and other systems
- Offers can be created and changed in real time
- Offers can be created in advance and scheduled
- The MINI Offers website enables customers to easily find their preferred model using vehicle and / or budget search
- All offers can dynamically recalculate based on the customer's budget.
