logo for the case study Holdcroft Group

Increasing online sales

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What they needed?

Holdcroft Group started back in 1966 with their first retailer based in Hanley, Stoke on Trent, with over 50 years experience in selling cars.

Holdcroft felt they could be getting much more from their website and wanted to offer their customers a more complete online experience, with finance at the heart of that journey. They wanted their customers to be able to clearly see the monthly costs when looking to finance a vehicle and be able to reserve a vehicle by putting down a deposit directly from their website.

They came to us with one main opportunity, can you help us increase sales from our website? Read on to find out how we helped them to achieve this.

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Why did they chose Codeweavers

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Solution already in place

Holdcroft knew that we already had the solutions in place for them to be able to sell finance and reserve vehicles from their website.

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Quality

The quality and effectiveness of our products have already been proven to be successful and could be styled to match their website.

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Our range of products

We can provide a wide range of products which have been proven to work in increase finance online, from our finance calculators to our soft credit check functionality.

What did Codeweavers provide?

1

How we started

Shaun from Codeweavers visited them back in 2016, to see how our products could be used to give their customers a better online experience, they had seen our products on a number of other retailers at the time and were very eager to see how they could be used to benefit them!

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2

What we did next

They then signed a contract and work was sent over to our client support team to work alongside their media company, in order to implement our products onto their website as well as styling it to match the branding of their site!

3

What we produced

We provide them initially with two products our Finance Calculator and our Motor Credit Check products and we then later offered them the ability for their customers to reserve a vehicle directly on their site using our reserve it now product.

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Take a look at what we achieved

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Benefits

  • Holdcroft’s customers can reserve vehicles directly from their website
  • Increase in leads and sales
  • Capture car buyers when they are most receptive
  • They were able to gain more of an insight into their customers and gain a better understanding of what finance offers where better for them
  • All payments taken from customers for vehicle reservations are instantly sent and can be instantly refunded

Can this solution help you?