5 Clues to help refine online finance
At Codeweavers，we have access to real-time dynamic information on the way consumers interact with dealers’ finance offers courtesy of our range of plug-in finance calculators.
It is an insight that can help dealers to develop a data-driven approach to the use of finance online to market their stock.Codeweavers Sales Director Shaun Harris sees hard data as an ideal complement to experience to help dealers to develop a more dynamic approach to the value of finance as a marketing tool， noting;
I still retain my traditional affection for the value of experience and gut instinct when it comes to marketing cars， but I also find it impossible to ignore the hard facts coming from 855，482 unique customers who used a Codeweavers plugin finance calculator last month.
Here are my top 5 clues to help dealers to refine their stock positioning
1. Most popular search day – a Monday – so if you have ageing stock to move，this is the best day.
2. Most popular time of day 7 PM – so do make sure someone is available to handle leads into the early evening
3. 38% of searches were via a smartphone and a further 13% via tablet，so do ensure your website is mobile friendly and that finance offers are readable.
4. 64% of quotes generated were HP， are your PCP quotes laid out clearly
5. The most popular monthly payment sought was £200 pcm， you could change this as your default payment.
I hope this insight proves to be of value; what the data certainly demonstrates is the sheer importance of having a finance calculator and supporting tools，such as explanatory videos，which are well used，to provide an engaging consumer experience，concludes Harris.