e-mail marketing

What is it?

Having the ability for a potential customer to anticipate contact from you on a regular basis can make a real difference to you business. 

Email marketing has rapidly become one of the most effective mediums of marketing available, when done correctly. With email marketing you can have your message seen by millions of people at once, but still specifically target each customer individually.

Nobody wants to feel unimportant or as though you don’t value them or their custom. Customers want to feel special, excited, intrigued and as though they are going to get something great from you. Codeweavers Ltd make this possible for you.

It is a commonly quoted figure that you must come into contact with an individual 7 times before they feel confident to become a customer. Dependant on the industry or sector, that figure may vary, but one thing remains the same, that no-one becomes a customer until you have convinced them that they should trust and deal with you.  

If a person gives you their permission to send them marketing emails, you now have permission to turn them into a customer. The trick is to do it right.

Every time you send an email marketing message to an individual it has to be fantastic. If you send ‘spam’, uninteresting offers or mail them too often, people will stop reading anything you send. If you send a potential customer an email marketing message once a month and you only put relevant and interesting content with special offers that aren’t just offers, but real SPECIAL offers then your email marketing messages will continue to get read time after time.

If your email marketing messages are read month after month the person now deals with your company on a monthly basis. No money has ever transacted, but they feel they know you and trust you. When they come to buy the product or service you offer, they will buy it from you because they know you and already deal with you.

Now you have a customer. Continue to treat them well and maintain contact with them, and you will have a customer for life.

Email marketing not only helps change someone from a contact to a customer, it boasts many other advantages also:

• Low cost The cost of email marketing is comparatively cheap compared to traditional methods such as direct mail or telemarketing.
• Viral campaigns Email marketing is a fantastic medium for viral marketing. If you send someone information or an offer that is interesting enough to share, it is free and easy for someone to share with others. Well done viral campaigns have the ability to spread like wildfire on the internet and even create ‘overnight’ household names in some circumstances. E.g. http://www.youtube.com

• Data accusation Email marketing can be an invaluable way of collecting customer data for your company. You can collect data by testing responses to ads & offers, or offer reward for personal or buying preference information.
• Targeted You can take a database of up to 1,000,000 or more contacts and send a range of email marketing messages dependant on certain criteria of the contact. E.g. Someone who gave you their email because they were interested in BMW coupe’s get an email with the latest BMW coupe information and a fantastic relevant offer. Someone who gave you their email due to interest in Audi A8’s will receive an email containing Audi A8 info etc.
• Company Branding Contacting a customer on a regular basis with relevant and compelling information and offers will help you build brand recognition as the customer becomes more accustomed to dealing with you every time they open an email from you.

What we do

• Campaign management
• Strategic planning
• Email marketing concept & graphic design
• HTML email creation
• Functionality
  Including: Personalisation, competitions, send to a friend, data capture forms etc
• Copywriting and review
• Custom micro sites and landing pages
• Email distribution
• Database management
  Including: Managing unsubscribe and undeliverable responses etc
• Tracking & Reporting – Including:
• Number of emails sent
• Number received
• Number opened
• Number of clicks
• Number of unsubscribe
• What time emails were opened, who by and how often they opened it
• Who clicked on which links, what time they clicked and how many times they clicked

 

To find out more about Codeweavers email marketing services Contact Us today.